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Member articles
Helvetica - A documentary film by Gary Hustwit
1st December 2007
Film review I missed the '26 letters a second' event held in Melbourne last July, so it with some anticipation that I received my copy of Helvetica on DVD in the mail last week. As the title suggests, this is a movie about one of the world's most...
What does a copywriter actually do?
1st September 2007
By Ruth Clare Copywriting 101 - more than just snappy headlines If your clients are using a copywriter for the first time they might find it helpful to read through the following information. It explains a bit about the process of copywriting and...
10 Easy tips to improve your copywriting right now
1st September 2007
By Ruth Clare If your client likes the ideas behind copywriting (What does a copywriter actually do?) but they don't have the budget for a professional, they might find these tips useful... Pretend you are sitting down having coffee with one...
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