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Member articles
Helvetica - A documentary film by Gary Hustwit
1st December, 2007 by Liam Camilleri
Film review I missed the '26 letters a second' event held in Melbourne last July, so it with some anticipation that I received my copy of Helvetica on DVD in the mail last week. As the title suggests, this is a movie about one of the world's most...
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What does a copywriter actually do?
1st September, 2007
By Ruth Clare Copywriting 101 - more than just snappy headlines If your clients are using a copywriter for the first time they might find it helpful to read through the following information. It explains a bit about the process of copywriting and...
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10 Easy tips to improve your copywriting right now
1st September, 2007
By Ruth Clare If your client likes the ideas behind copywriting (What does a copywriter actually do?) but they don't have the budget for a professional, they might find these tips useful... Pretend you are sitting down having coffee with one...
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