Member articles

Why George Lucas is the ultimate copyright teacher and Nike the ultimate client

12th May 2008

In 1999 I wrote a short note about George Lucas and his dealmaking with the Star Wars trilogy that ended up making him a very very rich. George has since become a billionaire, ranked on the Forbes Billionaires list at number 243, with an amazing...

Who should manage the client?

11th April 2008

Had a really interesting argument with a designer last week, about whether or not it was better for studios to have separate account managers or to combine the management role with the design role. His view was that you couldn't beat a "great...

Client base strategy

1st September 1996

by Andrew Lam-Po-Tang (the kind of problem you wish you had) A friend of mine, who is a partner in a new studio, has to wrestle their client base into line with their business plan. What makes the problem particularly interesting is that the...

We all know design is important, but why?

1st March 1996

by Andrew Lam-Po-Tang Had a chat the other day with yet another designer (you tend to meet a lot if you're the gm of AGDA) about talking to clients - specifically about getting them to recognise the vaue of design and give you projects. This is a...

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