Member articles

A real life story about copyright in the digital age

24th April 2008

While most of us work and promote ourselves online, the reality of making our work so easily accessible is not always a benefit. Recently a friend of mine found that his work, as well as the work of many other illustrators had been stolen from a...

The challenges of running a business

11th April 2008

I subscribe to The Age Business Network newsletter, as it is a useful way to keep in touch with issues affecting small and medium sized businesses in Australia (of all industries). I recently came across an article about professionals who take on...

Marketers vs CFOs in the Battle for the Online Budget

26th September 2007

by Reactive A great article by the team at Reactive (one of Australia's more successful online design specialists) on how to construct the business case for a new initiative. http://www.reactive.com/news/trends_article02.aspx What makes this...

Marketing Basics for Freelance Graphic Designers

1st December 2006

One of the biggest challenges that a freelancer faces is marketing. Many freelancers 'get lucky' on their first assignments, and then don't think about marketing themselves until those first assignments are over. At this point, they also realize...

What do you reckon young designers need to know about design and the business?

5th October 2006

What do you reckon young designers need to know about design and the business? UNSW Press (Sydney) is pleased to announce its intention to release a second edition of The Design Manual, in 2008. David Whitbread's popular graphic design textbook...

Proof of the impact of design on business value

1st September 2004

by Andrew Lam-Po-Tang AGDA welcomes the publication of a ground-breaking study commissioned by the UK Design Council that shows, in dollar terms, the power of design in generating business results. The study, which examines UK-listed companies...

Victorian 'state of design' research released

7th June 2004

In late 2003, the Victorian government commissioned a study into the state's design capabilities, with a view to enhancing and promoting Victoria's position as a regional (ie. Asia-Pacific) hub for design. Design in this context refers to all...

So what is Design Management?

16th February 1999

by Martine Zajacek A current buzzword, Design Management means many things to many people. But what is design management? And why is it the topic on everyone's lips? Design Management, put simply, is the management of the design process. In...

Marketing 101

26th September 1996

by Andrew Lam-Po-Tang In my presentation, "Working Smarter, Not Harder" I mention 'getting to know your clients' as a key resource to improving your design quality. I though it might be useful to explore that concept in some detail. What 'knowing...