Member articles

Helvetica - A documentary film by Gary Hustwit

1st December, 2007 by Liam Camilleri

Film review I missed the '26 letters a second' event held in Melbourne last July, so it with some anticipation that I received my copy of Helvetica on DVD in the mail last week. As the title suggests, this is a movie about one of the world's most...
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What does a copywriter actually do?

1st September, 2007

By Ruth Clare Copywriting 101 - more than just snappy headlines If your clients are using a copywriter for the first time they might find it helpful to read through the following information. It explains a bit about the process of copywriting and...
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10 Easy tips to improve your copywriting right now

1st September, 2007

By Ruth Clare If your client likes the ideas behind copywriting (What does a copywriter actually do?) but they don't have the budget for a professional, they might find these tips useful... Pretend you are sitting down having coffee with one...
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Thinking about brands, and where they come from

1st September, 2001 by John Frostell

Anthropologists refer to 'theory of mind' as the unique ability of humans to wonder what another is thinking. Surely the process within this notion lies at the heart of entrepreneurial branding. When considering how people make decisions, it is...
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How to get the most from your copywriter

1st February, 2000

by Karen Zaskolny of Copy with Cream A well designed brochure or website is a joy to look at, but unless the words are as good as the pictures it won't do the job it's supposed to. That's where the copywriter comes in. A good writer will add value...
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Conversations with paper

24th August, 1997

by Nigel Malone As a designer, my number one aim is always good visual communication. As a human being, my great love is of nature and its preservation. This article is written in an attempt to begin a process of reconciliation between these two...
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